This relates to the earlier tip in that if you have to clarify to people what or who you are presupposed to be, it is identical as having to let folks know if you find yourself telling a joke.

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Sustainable living
SOS Organics is an ongoing experiment dedicated to a model for holistic, sustainable living across villages in the Himalayas. Our vision is to foster and partner with local communities integral to SOS Organics and share our philosophy that Mother Nature has provided us with abundant resources to improve our health and well-being without disrupting the balance. Natural Cosmetics and Health Foods are our current focus.